A recent tweet from Robert Scoble caught my attention: “I just gave a talk to about 30 top executives around the world (non tech) and almost none knew about Twitter, Qik, or Kyte. http://ff.im/pcze”
At first I was stunned that these players in the high-end business world were not familiar with these tools. Admittedly Qik and Kyte are a bit on the geek side of the equation, but how can they not be familiar with Twitter? And then I realized that it doesn’t matter why they aren’t familiar with Twitter. All that matters is that they aren’t.
Until the mainstream sees Twitter for what it could be then we’re just a relatively small pool of geeks talking to ourselves. A few people can use Twitter to our advantage but if the mainstream doesn’t recognize the power of a new tool then it might as well not exist. The important question is: Once the real world finds Twitted, a la Facebook, will Twitter maintain any value or will it just become another broken technology like email?
I’m betting on “broken” so enjoy it and exploit it while you can.
