For about the last three years various Internet-based Pied Pipers have been preaching, Tweeting, and Facebooking that the key to online business success is customer delight and caring.
Really? That’s all it takes?
What happened to product?
You can give me the world’s biggest warm and fuzzy hug for hours a day, making me feel like your only customer, but unless you have a product or service that improves my life in a measurable way versus the real cost of doing business with you, well, you’re wasting my time.
It isn’t just about money. Entertain me. Advise me. Inspire me. Educate me. Help me in some tangible way.
Having the right glasses on your face, the right hat on your head, the right apps on your phone, the right stickers on your laptop, and the right membership in the right social networks was a fun, yet empty, game we just finished playing. At least I hope that this year’s SXSWi gathering proved that to many of you who really get it.
Serious times need serious people with real solutions and opportunities.
Cool clothes, funky hair, and a business card declaring you’re a “Community Facilitator” is not a business model.
What have you got for me? I mean, you know, really have for me?
If you’re serious… I promise… I’ll listen.
Tags: business
